Press briefings are an effective way to get your message out to the right audiences and are a great tool to foster relationships with media contacts. Rosen Group has organized hundreds of press events, from handling venue selection, press invites, run of show, and scripted messaging to ensure a successful event and amplify brand messaging and impact.

Consistent internal and external corporate communications are key components for building brand equity in today’s ever-changing media landscape. Rosen Group provides strategic guidance to help brands maintain a strong voice and profile.

Crisis management preparation is an integral part of an effective communications strategy. In the event that a company crisis does occur, all parties are well prepared, and ready to mitigate any negative press and potential misinformation. Designated spokespeople are appointed and all media queries are filtered through the agency.

We take a comprehensive approach to product launches, leveraging holidays, gift guides, and product sampling as well as creating brand partnerships to help raise visibility. Influencer marketing is increasingly playing a larger role in product launches, with that strategy incorporated into launch rollouts.

When a company goes public, Rosen Group provides the strategic tools to target the investment community, analysts, bankers, and other key stakeholders, working in partnership with the respective legal and financial teams, followed by consistent communications showcasing financial growth and market growth strategies.

Rosen Group maintains an active calendar of events for clients in their respective industries and prepares speaker submissions in order to garner coveted spots at key industry events. Once there, speaking opportunities are leveraged across social media and through media briefings.

A social media strategy is part and parcel of all media campaigns. What sets Rosen Group apart is our ability to monitor trends, lean into high-performing platforms and build successful social media campaigns. Whether it is LinkedIn, Instagram, Facebook, or TikTok, Rosen Group builds up and maintains winning social media campaigns and programs.

Surveys are a valuable publicity tool for generating media coverage. Rosen Group develops a calendar of survey topics and themes, executes them accordingly, and leverages results for a groundswell of coverage.

Storytelling is a hallmark of generating media coverage and enhancing brand awareness. Content can take the form of blog posts on websites and LinkedIn; byline pieces placed in top industry outlets, and email newsletters, as well as leveraged for media interviews.

Want to be a thought leader? Let Rosen Group guide your campaign. We have a proven track record of inserting our clients into the media conversation, scheduling one-on-one media briefings, and ensuring that our clients are the first calls from the media on relevant issues.

Influencers can move the needle — if you select the right ones. They can also break the bank and leave you with a hole in your budget that did not yield an ROI. Rosen Group is discerning in its approach with strict vetting protocols and safeguards in place to ensure successful campaigns.

Keeping an eye on the competition provides good intel for your respective sales teams and management. Rosen Group provides weekly or bi-weekly competitive news analysis reports that are shared internally across the company.