Public Relations Insights
How Agencies and Clients Can Better Align Public Relations and ROI
It’s an age-old question: “How do you measure ROI?” Jacob Streiter, VP at Rosen Group, gives his answer in O’Dwyer’s PR News.
It’s an age-old question: “How do you measure ROI?” Jacob Streiter, VP at Rosen Group, gives his answer in O’Dwyer’s PR News.