Public Relations Insights
PR Pros — You’re consuming too much media, and your clients are paying the price.
In PRWeek, Jacob Streiter, VP at Rosen Group, offers a perspective that you don’t typically see.
How Agencies and Clients Can Better Align Public Relations and ROI
It’s an age-old question: “How do you measure ROI?” Jacob Streiter, VP at Rosen Group, gives his answer in O’Dwyer’s PR News.
Why laziness and procrastination are secrets to PR success
In PR Daily, Jacob Streiter, VP at Rosen Group, makes the case for a more principled, discerning approach to the day’s work.