Leana Genovese, a rising senior at Syracuse University gives her take on how to appeal to younger audiences

Jacob Streiter, VP at Rosen Group, examines this topic in-depth for PRNEWS.

In today’s digital media marketplace, are all media placements created equal? Alex Kofsky, Senior Account Director & Media Specialist, gives her take on what makes a placement successful.

In PRWeek, Jacob Streiter, VP at Rosen Group, offers a perspective that you don’t typically see.

Executive VP Abby Cohen spoke to Craft Beer Professionals about how best to build a brewery’s brand and the media efforts required to keep customers coming back.

It’s an age-old question: “How do you measure ROI?” Jacob Streiter, VP at Rosen Group, gives his answer in O’Dwyer’s PR News.

30 years and counting: Rosen Group’s People and Office Manager, Thelma Rogel, shares what it’s like to be the glue that holds the agency together.

In PR Daily, Jacob Streiter, VP at Rosen Group, makes the case for a more principled, discerning approach to the day’s work.

Exploring an internship? Alice Abrehart looks back on her time at RG and gives an account of what it’s like to be an intern at an eclectic PR firm.

You need to be on TikTok. You need a Web3 strategy. Or do you? Jacob Streiter, VP at Rosen Group, shares his thoughts in MediaPost.

Chloe Donnellan entered the US PR Market in 2022. She explores how the media market is different from the United Kingdom and Ireland.