Rosen Group is the agency of record for NYC comfort food icon Bubby’s, famous for its classic, made from scratch and thoughtfully sourced American cooking. Rosen Group was initially tasked with announcing the reopening of the original Tribeca location. Media relations activities reinforced Bubby’s reputation as one of the best restaurants—and places for pie—in town. Since the reopening, Rosen Group has consistently placed Bubby’s and Chef & Owner Ron Silver in top-tier food, national and regional media.

When Azuca launched its line of CBD edibles, Rosen Group was tapped to handle the campaign, which began with a media breakfast in New York City. Reporters attended from New York, Cosmopolitan, Vogue, Playboy, and more. Overall, outreach resulted in both national and local coverage by a diverse range of outlets beginning with an exclusive feature in the Wall Street Journal, followed by features in The New Yorker, Mic, AdAge, Metro New York, and Time Out New York, as well as key industry trade publications. Since the launch, ongoing media efforts have resulted in coverage across Forbes, USA Today, Cheddar, and more.