CASE STUDY: Azuca

When Azuca launched its line of CBD edibles, Rosen Group was tapped to handle the campaign, which began with a media breakfast in New York City. Reporters attended from New York, Cosmopolitan, Vogue, Playboy, and more. Overall, outreach resulted in both national and local coverage by a diverse range of outlets beginning with an exclusive feature in the Wall Street Journal, followed by features in The New Yorker, Mic, AdAge, Metro New York, and Time Out New York, as well as key industry trade publications. Since the launch, ongoing media efforts have resulted in coverage across Forbes, USA Today, Cheddar, and more.