CASE STUDY: Nanosphere Health Sciences
Rosen Group has managed all media relations, consumer and corporate communications, and investor relations for NanoSphere Health Sciences and its cannabis division, Evolve Formulas, since 2018. Since then, we have secured coverage in top-tier national and cannabis trade media, from Forbes and Vice to High Times and Marijuana Business Daily. In addition, Rosen Group has secured speaking engagements for executive leadership at major industry conferences including MJBizCon NEXT, Grow Up Conference & Expo, NCIA Cannabis Business Summit & Expo, and the New West Summit.
CASE STUDY: NUG
Leading vertically integrated cannabis company NUG hired Rosen Group to build out its brand awareness in California and bring their name to the national stage. We quickly created buzz around taxation, safe banking, and related legislative issues, making NUG CEO John Oram a go-to source for all things on the country’s burgeoning cannabis industry. Rosen Group continues to promote the executive team for thought leadership and speaking opportunities, and also regularly promotes NUG’s edibles team, as well as the company’s social equity program.
CASE STUDY: Keef Brands
Rosen Group was tasked with generating awareness for Keef Brands, the THC-infused soda line, launching products in new markets, and promoting the CEO as a thought leader and expert in the burgeoning cannabis sector. Rosen Group focused on ensuring products were reviewed and included in relevant roundups, while positioning the brand’s founder and CEO for commentary on cannabis culture, lifestyle and business.