Public Relations Case Studies

Rosen Group is the agency of record for NYC comfort food icon Bubby’s, famous for its classic, made from scratch and thoughtfully sourced American cooking. Rosen Group was initially tasked with announcing the reopening of the original Tribeca location. Media relations activities reinforced Bubby’s reputation as one of the best restaurants—and places for pie—in town. Since the reopening, Rosen Group has consistently placed Bubby’s and Chef & Owner Ron Silver in top-tier food, national and regional media.

Rosen Group is the agency of record for First National Bank of Omaha (FNBO), handling press and initiatives designed to raise awareness of the bank and elevate its executives as spokespeople on a national stage. Publicity efforts to date have resulted in media placements across a broad spectrum of business, banking, financial and consumer outlets including Wall Street Journal, CNBC’s Worldwide Exchange, Barron’s, CNN Money, American Banker, PYMNTS and Forbes .

Rosen Group has managed all media relations, consumer and corporate communications, and investor relations for NanoSphere Health Sciences and its cannabis division, Evolve Formulas, since 2018. Since then, we have secured coverage in top-tier national and cannabis trade media, from Forbes and Vice to High Times and Marijuana Business Daily. In addition, Rosen Group has secured speaking engagements for executive leadership at major industry conferences including MJBizCon NEXT, Grow Up Conference & Expo, NCIA Cannabis Business Summit & Expo, and the New West Summit.

Leading vertically integrated cannabis company NUG hired Rosen Group to build out its brand awareness in California and bring their name to the national stage. We quickly created buzz around taxation, safe banking, and related legislative issues, making NUG CEO John Oram a go-to source for all things on the country’s burgeoning cannabis industry. Rosen Group continues to promote the executive team for thought leadership and speaking opportunities, and also regularly promotes NUG’s edibles team, as well as the company’s social equity program.

Rosen Group has been the agency of choice for Thomas, the leader in manufacturing industry product sourcing, supplier selection and marketing solutions Leveraging unique data, original surveys and product offerings, Rosen Group raises awareness for Thomasnet.com, and positions its CEO Tony Uphoff as a thought leader in the space. Rosen Group consistently secures media coverage in top-tier broadcast, print, online and industry trade media. As a result of sustained high-profile placements, Thomas was acquired by digital industrial parts marketplace Xometry.

Rosen Group was tasked with generating awareness for Keef Brands, the THC-infused soda line, launching products in new markets, and promoting the CEO as a thought leader and expert in the burgeoning cannabis sector. Rosen Group focused on ensuring products were reviewed and included in relevant roundups, while positioning the brand’s founder and CEO for commentary on cannabis culture, lifestyle and business.

IWSI America—a leading consultant in workplace development and modern apprenticeships—has worked with Rosen Group since 2014. Initiatives have included the support of book ‘Job U: How to Find Wealth and Success by Developing the Skills Companies Actually Need’, publicity surrounding IWSI industry reports, and positioning IWSI CEO Nicholas Wyman as a thought leader in the space. Each year since our partnership, RG has consistently secured high-profile media placements, interviews, byline opportunities and speaking engagements.

When Azuca launched its line of CBD edibles, Rosen Group was tapped to handle the campaign, which began with a media breakfast in New York City. Reporters attended from New York, Cosmopolitan, Vogue, Playboy, and more. Overall, outreach resulted in both national and local coverage by a diverse range of outlets beginning with an exclusive feature in the Wall Street Journal, followed by features in The New Yorker, Mic, AdAge, Metro New York, and Time Out New York, as well as key industry trade publications. Since the launch, ongoing media efforts have resulted in coverage across Forbes, USA Today, Cheddar, and more.