Former TV reporter turned Rosen Group publicist, Alyssa McCann, shares insights from her first year in the cannabis industry, navigating the New York market, building media relationships, and looking forward to industry growth.

Former TV reporter turned Rosen Group publicist, Sabrina Christiansen, shares insights and practical strategies for securing return invitations for clients' broadcast appearances.

Effective communication of ESG (Environmental, Social, Governance) strategies requires clarity, transparency, and authenticity, with PR professionals playing a pivotal role in expressing a brand's genuine commitment. Rosen Group’s Melissa Banks outlines how to craft a truthful approach to build trust and loyalty in an era where corporate responsibility is paramount.

Discover the secrets to transforming bylines into powerful tools for client recognition with Rosen Group’s Candice Votke. From meticulous outlet selection to strategic promotion, this expert guide ensures your clients not only secure media hits but also emerge as trusted industry thought leaders.

PR isn’t just about messages; it’s the profound belief that communication can be a force for good. Dive into the compelling journey of RG Senior Account Executive Gillian Linden, where she illuminates the transformative power of nonprofit PR.

Discover our top picks to help you optimize social media strategies and unlock your true potential in the digital world with Sam Stonecipher, Rosen Group Account Executive and expert on all things social.

Raquel Hochroth, Vice President of Rosen Group, joins Hybrid Marketing Co. for a discussion on creating and sustaining brand strategies in the rapidly evolving cannabis industry.

Alex Rush, Senior Cannabis Strategist at Rosen Group, provides an overview on PR efforts for cannabis companies that are likely to be impacted by federal legalization, along with ways to get ahead of the curve in the interim, in cannabis trade publication Cannabis Business Executive.

Unlock the secrets of event publicity success with Julia Forschino, Account Executive at Rosen Group. Learn how to make headlines for your next event!

Leana Genovese, a rising senior at Syracuse University and Rosen Group summer intern, gives her take on how to appeal to younger audiences.

Jacob Streiter, VP at Rosen Group, examines this topic in-depth for PRNEWS.

In today’s digital media marketplace, are all media placements created equal? Alex Kofsky, Senior Account Director & Media Specialist, gives her take on what makes a placement successful.

In PRWeek, Jacob Streiter, VP at Rosen Group, offers a perspective that you don’t typically see.

Executive VP Abby Cohen spoke to Craft Beer Professionals about how best to build a brewery’s brand and the media efforts required to keep customers coming back.

It’s an age-old question: “How do you measure ROI?” Jacob Streiter, VP at Rosen Group, gives his answer in O’Dwyer’s PR News.

30 years and counting: Rosen Group’s People and Office Manager, Thelma Rogel, shares what it’s like to be the glue that holds the agency together.

In PR Daily, Jacob Streiter, VP at Rosen Group, makes the case for a more principled, discerning approach to the day’s work.

Exploring an internship? Alice Abrehart looks back on her time at RG and gives an account of what it’s like to be an intern at an eclectic PR firm.

Thoughts On PR For Media Brands

You need to be on TikTok. You need a Web3 strategy. Or do you? Jacob Streiter, VP at Rosen Group, shares his thoughts in MediaPost.

Chloe Donnellan entered the US PR Market in 2022. She explores how the media market is different from the United Kingdom and Ireland.