For more than 150 years ago, The Atlantic has helped shape the national debate on the most critical issues of our times, from politics, business, and the economy, to technology, arts, and culture. The Atlantic enlisted the services of The Rosen Group (TRG) to generate awareness for the brand, its executive team and writers, and marquee events including the Aspen Ideas Festival and Washington Ideas Forum.
During our tenure with The Atlantic, TRG succeeded in generating a 76% increase in media impressions while garnering industry accolades including Advertising Age’s Publishers of the Year and Editor of the Year, Adweek’s Hot List, and cover features in Folio: and Publishing Executive. Writers were called on to provide expert commentary on the news of the day and to discuss their articles. Additionally, TRG secured a regular monthly appearance for editor James Bennet on MSNBC’s Morning Joe to reveal the new issue.