Smithsonian Magazine’s Museum Day


Since the program was launched in 2005, The Rosen Group has provided public relations support for Museum Day, an annual celebration of participating museums who open their doors for free on the last Saturday of September, emulating the free model that the Smithsonian Institution has in Washington, DC.  The Rosen Group works with over 1,200 participating museums to maximize coverage in all markets. Each year hundreds of millions of media impressions are garnered, creating a groundswell of awareness for the brand.