Lori Rosen is president and founder of The Rosen Group, a full service public relations firm founded in 1984 with headquarters in New York City. The firm implements national media and branding campaigns – utilizing a combination of broadcast, print and digital media – with the overarching goal of exceeding client expectations. Since its inception, The Rosen Group has had the great fortune of partnering with leading companies and organizations including Time Inc., Sony, PBS, Land Rover, Lincoln Center, AARP, Smithsonian, American Wind Energy Association, Reader’s Digest, Consumer Reports, Hearst, Remy Amerique and Nielsen Business Media. The Rosen Group produces top quality collateral material, direct mail pieces and information brochures. Working closely with her staff of highly talented, creative professionals, Lori has a team approach to account management.
Lori began her public relations career in 1977 at John Adams Associates Inc., a Washington, D.C.-based public relations firm. She was involved in public awareness campaigns for major trade associations including the Environmental Industry Council, American Pyrotechnics Association, Juvenile Diabetes Foundation, Investment Company Institute, Home Recording Rights Coalition and Chemical Manufacturers Association.
Beginning in 1980, Lori served as the New York liaison for the Washington, D.C. firm John Adams Associates, overseeing the launch of its New York City satellite. Projects included the implementation of a media tour on child safety seats for Chrysler Corporation and executive speaking engagements for American Express Co.
Prior to establishing The Rosen Group, Lori handled sales and marketing for the retail advertising category at Fairchild Publications, making her furlough into advertising sales in 1982. A year later, she was involved in the launch of a giftware trade publication, where she was the number one advertising sales executive.
A graduate of The George Washington University, Lori lives in Upper Saddle River, New Jersey, with Marshall Grupp and their two children, Holden and Cyerra. She is passionate about politics, running, the HBO series Newsroom and Showtime’s Homeland.