James Beard Foundation


The Rosen Group [TRG] has been the agency of record for the James Beard Foundation since 2006, handling a wide range of events, press and marketing initiatives designed to raise awareness for the prestigious culinary organization. From expanding its reputation beyond the food industry to national as well as international markets to connecting the nonprofit with the film company that released Julie & Julia for a special preview at the Beard Awards, its president Susan Ungaro has called our ideas fresh, on point and fearless.

Among the host of events for which we have handled outreach include: the annual Food Conference and Leadership Awards, Chefs & Champagne featuring Thomas Keller, Wolfgang Puck, Tom Colicchio, Martha Stewart and Ted Allen, Sunday Supper at Chelsea Market, and multi-themed winter fundraisers including “Now, That’s Italian” with Mario Batali and “Culinary Liaisons” with Alain Ducasse, François Payard, Joël Robuchon, Guy Savoy and Jean-Georges Vongerichten, support on the James Beard Awards as well as the 20-city Taste America Food Festival.

In addition to creating buzz for the James Beard Foundation’s steady flow of new programs, including “JBF LTD: Pop Up Restaurant and Food Experience,” Beard on Books, and the Enlightened Eaters series, TRG handled the launch of The James Beard Foundation’s Best of the Best: A 25th Anniversary Celebration of America’s Outstanding Chefs. Coverage included an entire episode of the Martha Stewart Show dedicated to the historic commemorative book’s national release.

In addition to the Martha Stewart Show, other broadcast shows Ungaro has appeared on include Food Network’s Iron Chef and Dinner Impossible, Bravo’s Top Chef, NBC’s Today show, CBS’s Early Show, CNN International and MSNBC’s Morning Joe. Ungaro was also named one of the TheDailyMeal’s “50 Most Powerful People in Food” in both 2011 and 2012, and has been interviewed by countless outlets including MORE magazine, Everyday with Rachael Ray, The New York Times, and The Wall Street Journal.