Cannabis Business Alliance
The Rosen Group manages communications and earned media for the Cannabis Business Alliance, one of the country’s oldest marijuana trade association. TRG quickly identifies and responds to key marijuana policy issues and current events, as well as response strategies and consumer education. The Rosen Group has helped to position the Cannabis Business Alliance as a credible resource for commenting on the on-going development of marijuana industry regulations and legislature, resulting in coverage reaching an audience of more than 80 million, including the Associated Press, Politico, CBS News Radio and Entrepreneur. In addition to earned media outreach, The Rosen Group also manages the association’s website, newsletter and social media.